Alejandro Vila’s urge to develop himself in other artistic areas prompted him to generate collective projects with painters, poets, engravers, students of architecture and plastic arts. Towards the end of the 80's, his ceramic workshop opened to other artistic expressions and he invited the art students of University of Concepción to utilize the space to create art.

That's how the cultural center Artes y Tierras first emerged. It became a place where the citizens and intellectual people of Concepcion could gather at the workshops, library, rock recitals or expositions.

One of the most outstanding initiatives undertaken was the great format xylography (two and a half wide by a meter and a half high), created by different artist. "One of our dreams was an exposition of these monumental works", said Vila, who became a xylographic printer at the time.

In this place, Alejandro was the creator of many collective projects such as Grisalla, a group formed by 5 painters and an etcher, whose creations were derived from the interaction of their artistic visions

“We managed to get an individual under thirty-years old from a province an exposition in the Bellas Artes Museum, which hadn’t happened for more than 36 years”, explains Vila, who additionally took charge media coverage and publicity of Grisalla.

In his new producer role his success was considerable. The exposition in the Bellas Artes Museum, named like rock album, “Trip to Leisure, The Madness and the Death”, was inaugurated in tremendous form. There were about 500 in attendance on the first day, who were motivated by the television programs, radio stations and national-circulation newspapers, which had given Grisalla rock-star coverage.

Alejandro's work was difficult because in order to have an exposition in Bellas Artes Museum, it had to first be presented in the Casa del Arte in Concepción. Thanks to the student federation of the Universidad de Concepción (FEC), the Casa del Arte agreed after seven failed attempts.

“It was difficult to convince the institutions to have faith in the youthfulness of the members. We had to convince producers and editors of the media that they were opinion leaders in the artistic area.”

A few years later they were able to open an exposition at the Tomas Andreu Gallery, which is considered to be one of the most prestigious in Latin America. After that exposure, they became a continent-wide phenomenon in plastic arts.

At the same time Vila continued working with other artists of the zone, from different disciplines, in the production area.